They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts. Free SEO tools like Answer The Public allow you to easily find topics to write about for your blog.

BrightLocal offers a host of free local SEO tools for small businesses. These free tools provide a good insight into your current local positioning and identify areas for improvement. You can download a CSV file with the keywords or look at the visual analyzer, a wheel that groups questions into categories like how, why, where, and when. Ahrefs’ comprehensive package starts at $29 a month, but the company also has a suite of free SEO tools for keyword research, checking the difficulty of a keyword, and SERP analysis.

• What sets Content Harmony apart is its approach to content creation.
• For example, you can pull keyword rankings and backlink data from Semrush.
• All prices are customised to individual companies, so you must request a quote.
• SEO tools are programs that allow you to complete or improve a step in the SEO process.
• This tool is useful for beginners looking to assess their current standing and identify areas for improvement.

It includes 3 users, 25 tracked sites, and unlimited reports (including branded reports). Semrush is a powerhouse for agencies tackling serious search marketing. It’s not cheap, but the ridiculous depth of keyword data and technical auditing more than pays for itself when you’re managing complex SEO projects across different industries. It’s not the right fit for tiny shops, but it’s worth every penny for growing agencies managing both SEO and PPC.

Typically, SEO services cost more than using SEO software, but it’s ideal if you want a hands-off solution. How quickly your pages load on desktop and mobile devices is directly related to your ranking in search engines. Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that. You can use free services, such as Google’s PageSpeed Insights to see how long each of your pages takes to load. Alternatively, you can test your website’s performance with speed checkers such as GTmetrix or Dareboost, which can also provide site speed comparisons and tips for optimization. Individual tools typically do one thing really well and may include some bonus features, but you’re still likely to need more than just one tool.

AIOSEO’s Free SEO Analyzer

As your business expands and your SEO goals evolve, you may find the need to invest in a paid SEO tool. Fortunately, many free SEO platforms allow you to seamlessly upgrade to a plan with a set monthly fee. At some point in time, you’ll likely have questions or require assistance with the free SEO software you choose. The company should have a good reputation for service via various channels, including phone, email, live chat and/or community forums. Note that you may have to upgrade to a paid plan to receive the best and most flexible support. The tool will also send you a weekly SEO performance report so you know where you stand.

The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic New Data

“The free version has all of the features that a small business owner would need, especially if their site is under 500 URLs. If there are any paid features that they feel like they’re missing out on, I can confirm that there are other free SEO tools out there to help fill in the gaps. The tool is updated very frequently and their customer support is well-liked. I’ve used Screaming Frog since the beginning of my SEO career and couldn’t recommend it more,” says Lauren Galvez, an SEO consultant.

Google uses these backlinks as a signal of the quality of your website. For example, if you’re starting with a new website, you could use Ahrefs for keyword research, SurferSEO for semantic keywords and on-page SEO, and SEMrush for technical SEO analysis. Mangools doesn’t offer extra features you’ll probably never use, unlike most SEO tools. SEOquake is one of the most powerful SEO tools and browser plugins that offers numerous SEO metrics.

The full SEOToolSet has even more powerful functions including a Multi Page Analyzer, a best-in-class Ranking Monitor, and a Link Map for inbound link analysis. These tools also go the extra mile to provide search engine best practices along with data analysis. It has a ton of tools on the platform, from keyword research to ranking tracking and even backlink analysis. The rank tracking, keyword research, and link analysis are all too difficult or time consuming without one. I’ve tried to get away without paying for them; that was a mistake.

They are really good at this and help big companies and agencies to track thousands of keywords. So if you have a big rank tracking need and SEO Anomaly want to be able to filter deep into that data, AccuRanker is worth checking out. There are several free SEO tools, including Google Keyword Planner, WordStream’s free keyword research tool, and MozBar’s SEO toolbar.

Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users. All these impressive features make Ahrefs a highly competitive SEO tool used by numerous SEO professionals and entrepreneurs worldwide. It is the second-fastest web crawler (only behind Google) and has the best user interface out of all tools on this list. Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert.